Monday, August 17, 2015
You deleted me again? How to ensure your customer invoices get opened!
Do you open and carefully read every e-mail in your inbox? How about the letters delivered to you on your desk?
"Just as business managers decide which employee they trust to handle a critical project, they must make the same decisions when choosing what to e-mail or send by US mail."
Personalized letters and invoices sent through the post office often receive a higher perceived value.
E-mail messages are generally less personal and often times deemed less important than letters sent through the USPS.
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